O U R  S T O R Y

ALFRED & ALISA

Welcome to The Smith Corp, where creativity meets purpose. Founded by Alfred (ALS) and Alisa Smith, our company is a testament to the power of partnership, innovation, and a shared vision for meaningful artistry.

Rooted in the vibrant intersections of Black and Chicana culture, The Smith Corp serves as the umbrella for our diverse ventures. From music production under Hoda Block Records to upcycled fashion with Smith Diseño Haus, and groundbreaking visual storytelling through Arte De Mi Vida Productions, our work spans mediums and industries—but is united by a commitment to excellence, authenticity, and impact.

As lifelong creators, we believe in building a legacy that honors tradition while embracing the future. Whether we’re producing beats on vintage MPCs, designing sustainable fashion, or documenting untold stories on film, our projects reflect our values: resilience, love, and innovation.

At The Smith Corp, we don’t just create products—we create connections. Every endeavor is an extension of who we are: two artists, partners, and visionaries driven by a passion for collaboration and the belief that art has the power to inspire change.

Welcome to our world. Let’s make something extraordinary together.

T H E  S M I T H S

mission statement

"..to empower art, music, and sustainable living while fostering meanigfull connections through creativity."
m e e t  a l s

Hailing form the steel town of Youngstown, Ohio, Alfred Smith - known in the music world as ALS-- brings raw talent, resilience and vision to everything he creates. Now a proud resident of the Pacific Northwest in Seattle, ALS has transformed his passion for music and art into a thriving career, building in his roots while embracing the bundles inspiration of his new home. 

With the launch of ALS187,music, ALS is expanding his legacy as a producer, artist, and visionary. Known for his dynamic beats and genre-defying soundscapes, he combines the grit of his Youngstown upbringing wit the creative freedom and innovation that Seattle embodies. His music is more than sound - it's a story, a movement, and a reflection of his dedication to authenticity and craft. 

As the CEO of Hoda-Block-Records, ALS continues to push boundaries, not only producing groundbreaking albums but also creating a platform for other artists to thrive. Under his leadership, Hoda-Block is evolving form a record label. into a cultural hub, offering music, apparel, and a community for forward-thinking creators.

From Youngstown to the PNW, ALS is more that an artist- he's a force, shaping the sound of now while  paving the way for the future. Keep up with ALS187.Music and Hoda-Block-Records to witness his journey unfold. Beat by beat The Smith Corp represents the PNW today & beyond.

AL Smith Instrumentals Founder of Hoda-Block Records - Based in Seattle
m e e t  a l i s a

Born and raised in the Pacific Northwest, Alisa is a multidisciplinary artist whose creative journey weaves together vibrant storytelling, bold innovation, and a deep connection to her roots. With a career spanning visual arts, music production, and filmmaking, Alisa has built a reputation as a visionary who turns ideas into impactful works of art.

Starting as a muralist and painter, Alisa's striking creations can be found on walls and canvasses, celebrating themes of  identity, culture, and resilience. her work has expanded into film and photography, where she captures untold stories through a sense of authenticity and depth. As a producer and sound designer she draws on her background as a turntablist, blending analog techniques with digital mastery to create immersive auditory experiences. 

Through Arte De Mi Soda Productions and The Smith Corp, Alisa continues to innovate across mediums, balancing he love for hands-on artistry with cutting-edge storytelling. From crafting large-scale murals to directing films and curating soundscapes, her work reflects a passion for meaningful connection and a commitment to creative excellence. 

Whether painting.filming or designing sound, Alisa embodies the spirit of the PNW: grounded yet visionary, innovative yet deeply rooted. Explore her world as she continues to shape the future of decolonized art, one project at a time at her newly branded site Chicana.art

Alisa Cruz Founder of Arte-De-Mi-Vida.com